Explota el lado creativo de Google Docs
El poder compartir documentos y carpetas enteras multiplica los usos creativos de Google Docs
Cada vez estoy más convencido de que utilizo mal ciertas herramientas y aplicaciones de Google. A pesar de manejar a diario unas cuantas sé que hay otras a las que no les estoy sacando todo el provecho que podría. Y están ahí, son gratis y funcionan muy bien. (No sé si te pasará lo mismo.)
Google Docs es una de las aplicaciones que tengo poco explotadas. La utilizo sí, pero lo justo y echándole poca imaginación. Y lo cierto es que en los últimos meses ha pegado un notable estirón. Con la funcionalidad de compartir carpetas y subir cualquier documento ha multiplicado sus posibilidades a la hora de colaborar y trabajar junto a otras personas.
Porque “compartir” es la palabra clave para colaborar… en lugar de enviar. Cada vez se envían menos documentos corrientes (por Email, por FTP, etc.) y se comparte más. Es más rápido, conveniente y eficiente, y se evita la confusión y la duplicidad de las versiones y distintas las correcciones. Y con GDocs lo tenemos ahí, a mano.Pensando en los distintos usos que se le podían dar a Google Docs (con la opción de compartir) se me ocurrían unos cuantos que tal vez te valgan o te sugieran otros nuevos para tus actuales o tus futuros proyectos.
- Vacaciones en grupo. Planea las próximas vacaciones en grupo: itinerarios, precios y situación de los hoteles, lugares que visitar, etc.
- Blog a medias. Hay muchísimos blogs en los que participan más de una persona y podéis utilizar GDocs para facilitaros el trabajo: recoger documentos, anotar links o párrafos de otros blogs, anotar ideas para próximos posts, redactar un texto a medias o guardar capturas de pantalla.
- “Golden Tweets”. Recopila junto a tus amigos y conocidos las mejores perlas de Twitter (inspiradoras, divertidas, memorables…). Si sabes escuchar bien, hay auténticas joyas.
- Escribir un libro a medias. Siempre animo a todo el mundo a escribir. No importa que no lo hayan hecho nunca. Es sano, creativo, entretenido y te hace sentir bien. Ya se trate de cuentos, poemas o relatos cortos. Hacerlo junto a otros puede ser divertidísimo y fácilmente podéis publicar vuestra obra con Bubok.
- Organizar un evento. Cenas, fiestas, reuniones anuales, eventos de empresa… Da igual si es pequeño o grande alrededor de él concitará mucha información: planteamiento, condiones, asistentes, etc.
- Elaborar un ránking o lista conjunta. Desde las mejores películas, series de TV o las mayores pifias tecnológicas hasta los mejores temas de Spotify para la próxima fiesta.
- Los mejores sitios para… Utiliza Map a list para recopilar desde las hojas de cálculo de Google los mejores sitios para comer, hacer una fiesta, practicar deporte o pasar un buen rato con la familia.
- Gastos compartidos. Con las hojas de cálculo podéis recoger los distintos gastos que vayáis teniendo en vuestro proyecto o actividad.
- Compartir trucos o sugerencias. Comparte con amigos o compañeros ideas para nuevas recetas de cocina, hacer deporte, escribir novelas, adelgazar, ahorrar en la economía doméstica o aumentar tu Productividad.
- Apuntes o trabajos de clase. Desde un examen en el colegio, apuntes de la última clase en la universidad hasta un trabajo en la que estéis colaborando varias personas.
¿Te animas a completar la lista con tu aportación? Seguro que se te ocurre algún otro uso más creativo a Google Docs.
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6.3.10
Explota el lado creativo de Google Docs - #seo #in #marketing [ thnx @tweetsandseo]
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4.3.10
Twitter Marketing Mistakes - #in - #smo - thnx @tangobusiness
Twitter has gained the reputation of being one of the largest attractions in the global social media craze. By definition ‘tweeting’ started out as being short online messaging similar to text messaging but more social; however, online marketers have also realized the benefits of such a communication tool. Of course, most every marketing tool always has its own particular way of being used. If you want to get appropriate responses, you need to follow a definite path.
If you don’t pay attention, you’ll find the results can ruin all the efforts you have put in. The great thing about this type of marketing is you can avoid common Twitter foul-ups by following a few simple rules. First off, you should remember that Twitter is a widely used social networking site, and people are on there for fun. This is why your business will get enough exposure. This article will cover those blunders that you can and should avoid to make Twitter the best marketing media to promote your business.If you have a business, and you have customers or clients who follow your progress with Twitter, do not think that they are interested in being your friend. The other thing that people have to learn is that not every person who sees their marketing campaign even cares about what the business is about. Your prospects don’t really think about “you” but they inherently think about “themselves”. It will never make a difference how good the product is; your potential customers will never purchase from you if they don’t care about your product.
Your prospective customers who read your message only care about how your product or service will benefit them. In order for you to make this product important to them, you have to figure out how to make them believe that their life would be worse off if they don’t purchase your product. Once you understand that very important concept, you should be able to come up with a great Twitter marketing movement.Another major problem that Twitter marketers run into is not giving enough information about their product. If a person cannot figure out what you are selling or what you are doing, then they will ignore you! One way to clarify yourself is to create a biography that will hook your prospects, and include a photo so they could identify you. It’s all about product placement and how you present yourself and if your first visual communication is off, then they most likely will not communicate with you again.
But you don’t have to be too serious. Taking your product or your business too sternly can be a death knell to your business and any chance of having a successful marketing movement. The whole point of being on Twitter is to be urbane and witty. Don’t complicate the lives of your potential Twitter following by being too serious. Write your tweets with some spice and add a little humor if it is appropriate. That will make more people interested in what you have to offer. You want to give a picture of life to your advertising on Twitter.Community is the key word here, and Twitter should be treated as such. That’s also the reason it’s so important for you to participate in it. However, the biggest mistake some make is that they don’t join in the community, but rather only try to promote within it. Avoiding this mistake is pretty easy though; just keep in mind that you will have to give in order to receive. You can’t just inform, you must participate in the social aspect. Becoming a follower of some Tweeters, answering their questions, and participating in Tweet threads are great ways to build a relationship within the community. If you want to achieve positive results, then becoming an active member of the community and working with other Tweeters is the only way to accomplish this.
Twitter is really a simple concept – in order to succeed using this marketing tool you will have to put forth some effort and grow a large following of people interested in listening to what you have to say and who want to hear it again. So how are you going to make this happen? All you have to do is give the people what they want – write about what they want to read about. It has to be beneficial to them. This is how you can avoid the most common mistakes that marketers do when trying to use Twitter to market their product.
Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-stay-away-from...
About the AuthorCheck out my honest tweetomatic profiteer review and discover the truth about a system which claims to be the next generation twitter software.
21.2.10
16.2.10
Google vs Facebook | Mobile internet is the key to the future..
Mobile internet is the key to the future.
It can tell advertisers where you are, who you’re with and what you’re thinkingHow Orwell would have delighted in satirising today’s tech titans’ perpetual war. Remember when Apple v Microsoft was the defining Oceania v Eurasia battle for supremacy? If so you’re experiencing a doubleplusungood false memory: both are now unimpeachable allies, working to replace Google with Bing as the iPhone’s default search provider. Likewise, you would simply be mistaken to recall Google’s chequebook-wielding flirtation with Facebook three years ago.
Google and Facebook, as every goodthinker knows, are dangerously implacable enemies.
That war entered a venomous new stage last week, when the internet’s biggest search company announced that it had also become a Facebook-style social network. Google Buzz, launched on Tuesday, intends to turn Gmail’s 150 million users into a vast pool of shared personal information, building on similar initiatives such as Google Wave and Google Social Search.
Then it emerged last week that Google had bought the social- networking start-up Aardvark, which lets users “tap the knowledge of people in your network”. In other words, it was advancing its tanks even farther across Facebook’s lawn.
What we are witnessing is the ultimate battle for control of the internet. Google, employing the world’s smartest software engineers, has dominated the desktop-internet era for a decade through its unbeatable algorithm-based computing power. But now we’re into the mobile-internet era, Facebook intends to dominate by knowing what we are thinking, doing and intending to spend — wherever we happen to be. As Facebook’s founder Mark Zuckerberg sees it, this “social graph”, built around our friends, family and colleagues, will determine how hundreds of millions of us decide on everything from holidays to cosmetic surgeons. And with Facebook the proprietary gatekeeper — its mobile-phone applications already attracting extraordinary engagement from members — that’s a potential advertiser proposition that Google can only dream of.
It’s not that Mr Zuckerberg is still only 25 and naively arrogant that annoys Google, nor that his company has enticed swaths of senior Google talent. It’s that Facebook’s fast-growing dominance of the “social” internet threatens its rival’s entire business model. If it can sell advertisers access not just to what you’re thinking, but to where you are, who you’re with and what you plan to do, Facebook’s revenues from individually targeted “behavioural” advertising could increase exponentially. And it knows it.
“Google is not representative of the future of technology in any way,” a Facebook veteran boasted to Wired recently. “Facebook is an advanced communications network enabling myriad communication forms. It almost doesn’t make sense to compare them.”
The mobile internet changes everything — how we behave, spend, declare our intentions, and consume content. That’s why Google is pushing so aggressively its Android smartphone platform and Nexus One handsets. It’s also why Apple has helped software developers to distribute three billion iPhone apps. “That mobile device is never more than a metre or two away from my body, even when I’m asleep,” explains Android’s Eric Tseng. “It knows all my friends through contacts applications; it knows where I am because it’s got a GPS chip; what I’m doing as I’ve got my calendar on it; and it’s got all this contextual knowledge about me. That’s very powerful.”
Already 16 million Britons access the internet through their phones, with five million doing so to visit Facebook — putting it comfortably ahead of Google traffic. And we’re just at the start of this revolution: 3G mobile penetration in Western Europe rose from 17 per cent in 2007 to 29 per cent in 2009, and is forecast to reach 67 per cent next year; in Japan it is already 91 per cent. The lesson from Japan is that, unlike the desktop internet, where people are averse to paying for content, the networked mobile phone is a consumer goldmine. Morgan Stanley estimates that $43 billion was made from the mobile internet in Japan in 2008. Proportionately, Europe today is where Japan was almost a decade ago.
Why is Facebook so well positioned? Because , when all your friends are on Facebook, it makes no sense to go elsewhere.
Mr Zuckerberg’s human-powered view of the internet also taps into our yearning, as social creatures, to climb Abraham Maslow’s hierarchy of needs to attain self-actualisation: of the 400 million active Facebook users (up from 200 million last summer), half log on in any given day; they share five billion pieces of content a week and upload more than three billion photos each month. On average, they spend more than 55 minutes a day on Facebook. Those who access it via their mobile devices are “twice as active”. Now do you see why the search gurus in Google’s Mountain View headquarters are so anxious?
So it’s a slam-dunk that Facebook, quickly emerging as the repository of all human intentions, will trounce Google, right? Well, possibly — except for two teeny details. The first is money. Google has $24.5 billion in the bank, after making $6.5 billion profit in the past year. And Facebook — although Mr Zuckerberg predicted a 70 per cent revenue growth this year — only went “cashflow positive” last autumn. There’s a lot you can do with the odd $25 billion: from writing open cheques to YouTube until it can dominate the market in online TV and film distribution, to saturation- advertising its Chrome browser on London buses. Don’t be surprised if Facebook announces a public share offering soon to build a war chest.
Mr Zuckerberg’s second challenge is to convince his customers to surrender their privacy. A business based on giving advertisers access to your personal data must somehow convince you that it’s in your interests to do so: and so far, his repeated clumsy attempts have met a substantial consumer backlash. Early reactions to Buzz have also reminded Google that many of us are unhappy ceding vast amounts of personal information to a private business.
And never forget how quickly fashions change in the online ecosystem. Remember Friendster, Friends Reunited, even MySpace — owned by this newspaper’s parent, and currently struggling in between CEOs? All were the next big social thing once. That’s people for you.
You never can rely on them.
David Rowan is editor of Wired
#socialnetworks - #seo - #smo - #internetmarketing
#SMO - Making the Social Connections - #tips n #tools
Making the Social Connections
Posted on 12th February 2010 by Vitaver Associates in Articles
Facebook, LinkedIn, Making connections, Recruiting, Social media
Technology is making it easier for recruiters and job seekers to connect, but to remain on top of the virtual job market you have to keep improving your social network. In addition to a Facebook profile and Twitter account, you should be leveraging a host of social connection tools.
Social connection tools can help you make better connections. If you want to be where the jobs are, you not only need to be on LinkedUp and Facebook but you also need a LinkedUp connection between the two social media centers. LinkedUp is the popular job board that provides up-to-date job postings directly from company sites.
Networking tools can also optimize your network. In a more dynamic and fast moving job market, it will be hard to keep up with the competition if you are posting to one site at a time. Tools such as Ping.fm allow you to broadcast a message to as many as 30 social media sites. If you are on the popular Ning network OpenNetwork, you can now link your Twitter, LinkedIn and Facebook accounts.
Naymz has quickly grown to a community of one million professional networkers precisely because it offers an extensive list of options to connect people and social media content, as well as the analytics to track social media activity.
Keeping up with all the new connection tools, however, can be a lot of work, so here’s a tip. Follow the crowd. The most populated social media job sites will lead to the best social connection tools.
Social Media Prism from http://thesamerowdycrowd.wordpress.com
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