Explota el lado creativo de Google Docs
El poder compartir documentos y carpetas enteras multiplica los usos creativos de Google Docs
Cada vez estoy más convencido de que utilizo mal ciertas herramientas y aplicaciones de Google. A pesar de manejar a diario unas cuantas sé que hay otras a las que no les estoy sacando todo el provecho que podría. Y están ahí, son gratis y funcionan muy bien. (No sé si te pasará lo mismo.)
Google Docs es una de las aplicaciones que tengo poco explotadas. La utilizo sí, pero lo justo y echándole poca imaginación. Y lo cierto es que en los últimos meses ha pegado un notable estirón. Con la funcionalidad de compartir carpetas y subir cualquier documento ha multiplicado sus posibilidades a la hora de colaborar y trabajar junto a otras personas.
Porque “compartir” es la palabra clave para colaborar… en lugar de enviar. Cada vez se envían menos documentos corrientes (por Email, por FTP, etc.) y se comparte más. Es más rápido, conveniente y eficiente, y se evita la confusión y la duplicidad de las versiones y distintas las correcciones. Y con GDocs lo tenemos ahí, a mano.Pensando en los distintos usos que se le podían dar a Google Docs (con la opción de compartir) se me ocurrían unos cuantos que tal vez te valgan o te sugieran otros nuevos para tus actuales o tus futuros proyectos.
- Vacaciones en grupo. Planea las próximas vacaciones en grupo: itinerarios, precios y situación de los hoteles, lugares que visitar, etc.
- Blog a medias. Hay muchísimos blogs en los que participan más de una persona y podéis utilizar GDocs para facilitaros el trabajo: recoger documentos, anotar links o párrafos de otros blogs, anotar ideas para próximos posts, redactar un texto a medias o guardar capturas de pantalla.
- “Golden Tweets”. Recopila junto a tus amigos y conocidos las mejores perlas de Twitter (inspiradoras, divertidas, memorables…). Si sabes escuchar bien, hay auténticas joyas.
- Escribir un libro a medias. Siempre animo a todo el mundo a escribir. No importa que no lo hayan hecho nunca. Es sano, creativo, entretenido y te hace sentir bien. Ya se trate de cuentos, poemas o relatos cortos. Hacerlo junto a otros puede ser divertidísimo y fácilmente podéis publicar vuestra obra con Bubok.
- Organizar un evento. Cenas, fiestas, reuniones anuales, eventos de empresa… Da igual si es pequeño o grande alrededor de él concitará mucha información: planteamiento, condiones, asistentes, etc.
- Elaborar un ránking o lista conjunta. Desde las mejores películas, series de TV o las mayores pifias tecnológicas hasta los mejores temas de Spotify para la próxima fiesta.
- Los mejores sitios para… Utiliza Map a list para recopilar desde las hojas de cálculo de Google los mejores sitios para comer, hacer una fiesta, practicar deporte o pasar un buen rato con la familia.
- Gastos compartidos. Con las hojas de cálculo podéis recoger los distintos gastos que vayáis teniendo en vuestro proyecto o actividad.
- Compartir trucos o sugerencias. Comparte con amigos o compañeros ideas para nuevas recetas de cocina, hacer deporte, escribir novelas, adelgazar, ahorrar en la economía doméstica o aumentar tu Productividad.
- Apuntes o trabajos de clase. Desde un examen en el colegio, apuntes de la última clase en la universidad hasta un trabajo en la que estéis colaborando varias personas.
¿Te animas a completar la lista con tu aportación? Seguro que se te ocurre algún otro uso más creativo a Google Docs.
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6.3.10
Explota el lado creativo de Google Docs - #seo #in #marketing [ thnx @tweetsandseo]
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4.3.10
Twitter Marketing Mistakes - #in - #smo - thnx @tangobusiness
Twitter has gained the reputation of being one of the largest attractions in the global social media craze. By definition ‘tweeting’ started out as being short online messaging similar to text messaging but more social; however, online marketers have also realized the benefits of such a communication tool. Of course, most every marketing tool always has its own particular way of being used. If you want to get appropriate responses, you need to follow a definite path.
If you don’t pay attention, you’ll find the results can ruin all the efforts you have put in. The great thing about this type of marketing is you can avoid common Twitter foul-ups by following a few simple rules. First off, you should remember that Twitter is a widely used social networking site, and people are on there for fun. This is why your business will get enough exposure. This article will cover those blunders that you can and should avoid to make Twitter the best marketing media to promote your business.If you have a business, and you have customers or clients who follow your progress with Twitter, do not think that they are interested in being your friend. The other thing that people have to learn is that not every person who sees their marketing campaign even cares about what the business is about. Your prospects don’t really think about “you” but they inherently think about “themselves”. It will never make a difference how good the product is; your potential customers will never purchase from you if they don’t care about your product.
Your prospective customers who read your message only care about how your product or service will benefit them. In order for you to make this product important to them, you have to figure out how to make them believe that their life would be worse off if they don’t purchase your product. Once you understand that very important concept, you should be able to come up with a great Twitter marketing movement.Another major problem that Twitter marketers run into is not giving enough information about their product. If a person cannot figure out what you are selling or what you are doing, then they will ignore you! One way to clarify yourself is to create a biography that will hook your prospects, and include a photo so they could identify you. It’s all about product placement and how you present yourself and if your first visual communication is off, then they most likely will not communicate with you again.
But you don’t have to be too serious. Taking your product or your business too sternly can be a death knell to your business and any chance of having a successful marketing movement. The whole point of being on Twitter is to be urbane and witty. Don’t complicate the lives of your potential Twitter following by being too serious. Write your tweets with some spice and add a little humor if it is appropriate. That will make more people interested in what you have to offer. You want to give a picture of life to your advertising on Twitter.Community is the key word here, and Twitter should be treated as such. That’s also the reason it’s so important for you to participate in it. However, the biggest mistake some make is that they don’t join in the community, but rather only try to promote within it. Avoiding this mistake is pretty easy though; just keep in mind that you will have to give in order to receive. You can’t just inform, you must participate in the social aspect. Becoming a follower of some Tweeters, answering their questions, and participating in Tweet threads are great ways to build a relationship within the community. If you want to achieve positive results, then becoming an active member of the community and working with other Tweeters is the only way to accomplish this.
Twitter is really a simple concept – in order to succeed using this marketing tool you will have to put forth some effort and grow a large following of people interested in listening to what you have to say and who want to hear it again. So how are you going to make this happen? All you have to do is give the people what they want – write about what they want to read about. It has to be beneficial to them. This is how you can avoid the most common mistakes that marketers do when trying to use Twitter to market their product.
Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-stay-away-from...
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