Sales and Marketing Experts Unlock Secrets to 2010 B2B Sales and Social Media Success in Webinar Series Hosted by OneSource
Leading Innovators in B2B Sales and Marketing Provide Practical Tips, Best Practices and Insights
BOSTON--(EON: Enhanced Online News)--OneSource Business Information (an infoGROUP company)(NASDAQ: IUSA) today announced it is hosting a special webinar tomorrow as part of its popular ongoing webinar series where leading sales and marketing experts offer insights on boosting 2010 sales and launching ROI-driven social media campaigns.
Thousands of sales and marketing professionals are applying the practical knowledge from OneSource’s Sales and Marketing webinar series to grow their sales pipeline, improve marketing performance and launch successful social media campaigns for marketing and lead generation.
Tomorrow’s webinar entitled How to Develop Social Media Content that Gets Results, with David Reske and Bob Cargill of Nowspeed, focuses on developing and optimizing effective social media content to move target audiences through the buying cycle and get results.
Register at: http://www.onesource.com/webinars.aspx
Date: Wednesday, December 16, 2009
Time: 1:00pm - 2:00pm EST
View on-demand sessions in the Social Media for B2B Demand Generation Series
About the presenters:
Dave Reske is Founder and CEO of Nowspeed Marketing, an internet marketing firm launched in 2003 that delivers world-class demand generation solutions for leading companies around the globe. Mr. Reske is a veteran industry speaker at internet and e-commerce conferences nationwide.
Bob Cargill is Creative Director of Nowspeed marketing. With more than 20 years of experience as a marketing professional, Mr. Cargill has received over 40 awards for his work, including a Gold award from the New England Direct Marketing Association for his blog, A New Marketing Commentator, and a Silver award for Best Copywriting from the New England Direct Marketing Association.
To learn more about infoGROUP’s social media solutions, contact Marcus Schmidt, Senior Product Manager of Social Media by phone at 402-930-3686 or by e-mail at marcus.schmidt@ingroup.com. Also keep updated on all future OneSource webinars at http://www.onesource.com/webinars.aspx.
About OneSource Information Services, Inc.
OneSource (www.onesource.com), an infoGROUP company, delivers prospect and business intelligence information on millions of companies and executives worldwide – optimizing clients’ sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers and supports over 70 unique data fields, providing unparalleled data accuracy and information depth, delivered through the Web, CRM integrations, and information portals.
OneSource is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, please visit www.onesource.com.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
15.12.09
Sales and Marketing Experts Unlock Secrets to 2010 B2B Sales and Social Media Success in Webinar Series Hosted by OneSource
Google, Twitter, WordPress & Facebook: Publish/Subscribe Matrix Could Explode Into Glass-Smooth Platform
Google, Twitter, WordPress & Facebook: Publish/Subscribe Matrix Could Explode Into Glass-Smooth Platform
Written by Marshall Kirkpatrick / December 14, 2009 1:25 PM / 11 Comments
A storm of news points to a future of frictionless publishing and subscription, across platforms.
Google just announced that its FeedBurner RSS publishing service now supports automatic publishing to a Twitter account. If you're among the many people who use the service Twitterfeed (like CNN, the WhiteHouse, ReadWriteWeb, etc.) then you may very well find that startup expendable starting now. That's just the tip of the iceberg when it comes to this and a series of related announcements over the past few days.
The new feature looks relatively sophisticated and will use a new URL shortener, goo.gl. FeedBurner has not proven the most reliable service in recent years and is now part of the ad network AdSense, but the little startup Twitterfeed isn't always reliable either. It does, though, have more incentive to innovate and work in user's interests. Ultimately, the service you use to publish content updates to Twitter is just a small part of a much bigger story.
The Twitter/FeedBurner integration uses secure OAuth authorization, so you don't have to give Google your Twitter password. It will check the links coming through that shortened URL for malware and bad sites. Right now other apps won't be able to use Goo.gl, just Feedburner and Google Toolbar, but that might change in time.
Consider this announcement side by side with the WordPress announcement this weekend that WordPress blogs can now be posted to and read from Twitter clients, the rumor today that Facebook is experimenting with its own URL shortener, this afternoon's announcement that the ability to expose your geographic location is now live in Google Toolbar and now longer a Labs product and last week's go-live of real-time search on Google. All of this combined says one thing to us: the web is getting a whole lot faster and much more free of friction, quickly.
WordPress, Google, Twitter and Facebook will force each other to agree to common standards for reading and writing content updates, those updates will be delivered in real time and the standards will allow an ecosystem of 3rd party client software to proliferate and play along with the big guys. Authentication is being done by OAuth, real-time feeds by RSS, Atom, PubSubHubbub. WordPress is the wild card because it is huge, more supportive than anyone else of Open Source and it could force everyone else to open up to interoperability.
The next step? This morning Google's Marissa Mayer said in an interview that Google is working hard on intuitive search, the ability to show users what they want before they even have time to search for it.
Publish once and your content is everywhere, immediately. Open your browser and it will show you just the kind of content you need, from all around the web, targeting your particular circumstances like clickstream, social graph and geographic location.
If that's the kind of platform that's coming - how will people innovate on top of it? The foundation is being laid right now for a whole new web in the near-term future.
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This kind of inter-operation certainly does open up a whole new set of possibilities for the real-time web.
Question: I can see the value of auto tweeting a link to a new blog post. Going the other way, though, seems less useful... if you want your tweets listed with your blog, you can do this using a widget. Or am I missing something here?... Can someone explain? (sorry if I'm being dense)
Posted by: blog.3dbloke.com
Not clear on what you mean. You might want those tweets in a sidebar but saved in your archive, you might have a payload attached to them that gets displayed in full in longer-form medium. Lots of possibilities with two way communication.
Posted by: Marshall Kirkpatrick
For the last few weeks I have been experimenting with WP.com, Blogger, Posterous and Tumblr to see which site I want to use as my namespace - www.samsethi.me
I like Posterous for a number of reasons - simplicity and its autoflow functions but the lack of themes and javascript support have frustrated me.
I then tried Tumblr and it had everything I wanted from Posterous but I felt it had slowed down technically. Posterous were quick to support the new LinkedIn API changes and implement PubsubHubbub not so Tumblr.
Thus in choosing my next blog platform my head told me Tumblr had a richer iPhone client, support for Javascript and hundreds of designed themes already but my gut told me that Posterous was going to be the nimbler platform as it was new and keen to catchup to Tumblr.
To confuse matters more Wordpress.com started to announce new changes such as RSSCloud support, the Twitter API Pub/Sub support. Yet there no Javascript, limited plugin support etc.
What I really want from my next blogging platform is support for the opensocial container, with Caja widget support, activitystreams/salmon etc. also the domain namespace would also be my openid endpoint. i.e www.samsethi.me
So I am in the process of writing my first review blog post in 18 months about these new meso-blogging platforms (/via Dave Winer) that I have reviewed which can manage/archive the flow of my social objects to end points.
For me the key in 2010 will be to own and control the flow of all my social objects and decide in which end point silo I wish to see them reside. Right now none of these platforms does everything I want but the first to properly support ActivityStreams will be top of my list.
Of course if you do not need a personal namespace and customised theme then Cliqset might be the best option for managing your social objects flow.
Posted by: Sam
| December 14, 2009 4:24 PM
Exactly. Google's real-time search works because they get pushed all updates from Twitter et al. The more they integrate these publish notifications, the more we'll see new content from all over the web being discoverable immediately. Next step for Google? They need an API for webmasters to push site updates when they make a change to their site: pushing updated XML Sitemaps to Google in addition to (or instead of) Google periodically traversing them.
Posted by: Weston Ruter
Whoa whoa they're actually working on Feedburner? lol... this is good news. Nice they've built it in but it'd still be nice to use my Bit.ly API for my tracking... but I supposed they'll supply goo.gl link tracking???
Posted by: Chuck Reynolds | December 14, 2009 4:36 PM
This looks to be some interesting news and looking forward to see how it will impact pushing out data to Twitter. Both Posterous and Tumblr auto-post to Twitter now, so is the advantage having a real time update to google search or just over-kill?
Posted by: hootsieroll
facebook has very fun games! the best is footbattle! http://apps.facebook.com/footbattle?zref=pens
Posted by: Penelope | December 14, 2009 5:40 PM
If the shortener is actually used, it gives them first crack at traffic measurement. They could also do pop-ups and pop-unders. But they'd get a big black eye for that. On the other hand, for cell phones there might be actually useful things that could be done with the information.
Posted by: computer ram | December 14, 2009 7:53 PM
Marshall,
bringing together your piece about content farms and your writing on the realtime web, check out this http://spappco.wordpress.com/2009/12/14/google-twitter-wordpress-facebook-publishsubscribe-matrix-could-explode-into-glass-smooth-platform/
Which basically lifts whole paragraphs from your piece this afternoon...
Posted by: Larry Price
I saw this from google's site first and I said to myself... I bet Marshall will post on this. But before I checked to see if you wrote anything I signed one of my blogs up to feedburner and added the twitter function.
I always disliked Feedburner's archaic unfriendly user-interfaces, I still do. Especially it's total lack of friendliness to potential new users who may click on an RSS feed button for the first time.
Google's slogan is "don't be evil" yet buying something as valuable as feedburner and not doing anything to advance it till now... That's evil. And now to use it for an exclusive URL shortener that doesn't share data the way bit.ly does, that's super double evil.
Feedburner is still about as friendly to set up as an out of date windows mobile OS. If I was a new user I'd of given up trying to configure it for my word press.org / twitter accounts.
Feedburner works the way Internet Explorer did when Firefox first started devouring their market share. Feedburner sits back and thinks it doesn't need to innovate anymore, and then when it realizes it has to, it's way too far behind to do so...
Clearly google bought Feedburner and mothballed it. I knew that already. Yet I gave 'em the benefit of the doubt and tried their improvements today and it still reeks of mothballs.
I'm gonna go research all the ways I can do what Feedburner does in ways that will do it better. There's gotta be a better new standard than Feedburner? I mean help me out, where can I find more info?
Posted by: Deane | December 15, 2009 2:02 AM
facebook has very fun games! the best is footbattle!
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Posted by: charm | December 15, 2009 2:50 AM
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13.12.09
#in #li - Case Study of 4 Companies on Twitter — [ AriWriter ] thnx @tangobusiness
Short of the official Twitter rules and usage guidelines left and right, it is the choice of each business to either emulate best practice or test how to write and respond to 140 character updates on their own.
The following is a case study of four companies and a look at how they engage with their customers and coworkers to brand themselves on Twitter.
Case Study 1: Walmart
Meet Kelly and Kevin in the below screenshots:
FYI: All screenshots above and below may be clicked to zoom.
Kelly works in the company’s media relations department and Kevin is the senior manager in corporate communications. Both are employed out of the Walmart headquarters in Arkansas.
There is no primary @Walmart account at this time.
While the company shares its list of numerous Twitter feeds, Kelly and Kevin are the only official associates on the list. You can see their following, follower, and listed metrics are on the relatively small side; and so most of their tweets, when not responding to customer queries, involve retweeting the company’s other broadcasting feeds.
I wish there were more Walmart employees sharing their names and faces on Twitter, but I’m glad to see Kelly and Kevin engaging with us here. I also like the naming convention, for WalmartKelly gives an entirely different branding and friendly impression than WalmartMedia or KellySmith.
Suppose you didn’t know the company tweeted. What would their website say?
Have a look yourself by visiting walmart.com. If you click the twitter icon at the bottom of the page, you’ll see a reduced list of feeds (Kelly’s missing, for instance) than what you see at walmartstores.com, which has a worse branded twitter link, buried in the middle of the right column. Click between the two links and see what I mean.
Case Study 2: Comcast
Less than 30 days old, the telecommunications provider’s primary Twitter account, @Comcast, acts as a conduit to its engaging blog feed @ComcastVoices and customer service channels via @ComcastCares.
To early adopters of Twitter (aka anyone who’s tweeted to any extent for more than 12 months), the real voice of Comcast is senior director of customer service Frank Eliason, evident from his top right corner metrics in comparison to every screenshot so far:
The way customer service works for Comcast on Twitter, is if someone tweets Frank (whether or not they know it’s Frank), either he replies first or someone on his team like @ComcastMelissa, @ComcastBonnie, @ComcastGeorge, or @ComcastBill (among others) tweet back on Frank’s, aka the department’s, behalf. Depending on the shift in the day depends who replies first.
If Frank or his team can’t help you, they direct you to send an email to a master account and you personally receive a phone call within 24 hours, as I’ve shared previously about saving money.
As for the comcast.com website, good luck finding a Twitter link or icon. It’s not there.
Case Study 3: Los Angeles Times
With the @LATimes flagship, the newspaper maintains a list of every account holder, from reporters and editors to columns and sections. Some broadcast, some reply to queries. It’s noteworthy that many section reporters and feeds tweet infrequently.
The paper’s come a long way since my last blog post about its branding failure on Twitter that I wrote 12 months ago. I credit Andrew Nystrom, among others, for implementing changes.
I wish every LA Times tweeter could use the same naming format as Walmart and Comcast, but as it is accounts range from @latimescaramiad and @latimesneuman (who is inactive since September) to @wjhenn and @davidcolker, despite all being reporters and editors.
The newspaper’s website is in the same boat as walmartstores; there’s a buried twitter link in the middle of a chunk of links at the bottom of latimes.com.
Case Study 4: Whole Foods
Its corporate mission values customers, without whom there would be no business; and the company goes out of its way to create Twitter accounts for every region and every store. That’s right; there’s a feed with comparable broadcasts and replies for every Whole Foods store in the country. You can see their continually-updated list here.
While the Whole Foods blog sees few comments, the customers are engaging with their retailer en masse on Facebook, which sees over 161,000 fans and dozens of comments for every corporate wall post.
Note how the blog includes bylines for each author, for the primary Twitter account @WholeFoods includes zero bylines. I have no way of knowing who is tweeting, whether a broadcast, reply, or retweet. I’d like to know this and I shared this sentiment 12 months ago when commenting about tweets and brands.
About halfway down the comment section last year is a bit by Kris Colvin, referring to a dialogue I had with corporate art director Marla Erwin (the red markup is by Kris):
Some things take a while to change.
I applaud Whole Foods for displaying a Twitter link in the very top of its wholefoodsmarket.com homepage.
If only Walmart, Comcast, and the LA Times could follow suit on their websites.
On the flipside, I wish Whole Foods and the LA Times could indicate in the Twitter bio field who does the tweeting, as Comcast does.
And the Twitter users themselves? You’ve met @WalmartKelly and @ComcastGeorge and @LATimesCaraMiad; notice how Whole Foods’ @MarlaErwin sticks out differently — which is not to suggest she’s tweeting wrong, just differently.
Anything else stick out to you in the above examples?
If you’re part of a larger tweeting company, anything look familiar?
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12.12.09
10.12.09
Tips for Professional Bloggers | FreelancerWeb.com.ar
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Tips for Professional Bloggers
November 25th, 2009 admin No Comments »
Find Telecommute Jobs
Professional bloggers are paid by others to write an article or blog for them. Now, to sustain your income in blogging, you should know the following tips to keep you afloat in the blogosphere or blogging community.
Specialize - To establish yourself as a professional blogger, focus on two to three topics or line of specialization. This way you will not get lost in identifying where to look at for blogging work and can streamline your search for clients. You can also do more work if you know enough resources on your chosen topic. Consider your interest, the most searched keywords or topics and even your personal experience in deciding which topic you prefer to work on.
Diversify Income Sources – Not all paying blogs are permanent or are successful in increasing traffic to their site. Diversify with different blog sites for your service. Even if one company blog or post closes, at least you still have other blog sites to work for.
Provide Original Content – Though your employer does not specify that you write original blogs, it would earn you a status of 1st rate professional blogger if you send original articles.Plan Ahead – Most professional bloggers are expected to work all year round. As a result, they lost time for rest days, vacations and even personal needs like medical consultation to maintain health. It would be better to plan your writing activities and set a schedule for it so that if emergency cases arise, you are ahead of your blogging contract or you are still able to deliver as per deadline.
Don’t Undervalue Yourself – Do not accept writing jobs that are very low or way down minimum pay for blogs. Yes, you may start writing for minimum pay out but when you’ve already established yourself, you may then accept better paying blog posting jobs. Believe in your capabilities.
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